Rebrand
NEBO
Rebranded NEBO to focus on storytelling and environments their consumers relate to.
Project Details
Rebrand
NEBO
Client - NEBO
https://nebo.acgbrands.com
Roanoke TX
About the Project
We took NEBO from a mom-and-pop comedic brand to a professional tone and style to match their quality lights. Updated NEBO Brand DNA features refreshed social media guidelines, product positioning, brand narrative, brand style, logos, colors, typography, asset guidelines, photography style, commercial tone, and more.
Rebrand Concept
The NEBO rebrand featured a change in commercial style going from comedic short stories to lifestyle feature focused videos. The new style focuses on showing products in their environment solving problems consumers face.
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