Rebrand
TRUE
Real people, real stories, real good knives.
Project Details
Rebrand
TRUE
Client - TRUE
https://true.acgbrands.com
Roanoke TX
About the Project
Formerly known as TRUE Utility, a pocket multitool company, TRUE is now a knife focused brand featuring new tone of voice, colors, logo, photography guidelines and more.
Rebrand Concept
With TRUE you can tackle any task without having to quit, disrupt or postpone your daily activities all within the palm of your hand or bag. The new brand is focused on showing how TRUE knives seamlessly fits into your lifestyle and gets the job done.
Part of the rebrand is My TRUE Story featuring real people and the reason they everyday carry.
Project gallery
No items found.